Brad Norman

Manage content team of full-time and freelance talent to create content that meets and exceeds KPIs; is compelling, current, informative and entertaining to NASCAR fans; and holds up to stringent scrutiny and high expectations from a wide spectrum of stakeholders.

Coordinate and execute content strategy within departments, including competition, social, video productions and communications teams.

Manage, maintain and distribute weekly editorial calendar.

Coach content team with diverse management needs, from 50-something industry veterans to 20-something rookies, using emotional intelligence and rapport to cultivate positive office dynamics.

Closely work across departments aiding in site QA, product testing, development, video creation and publishing, and ensuring sponsored content is creative, unique and delivers guaranteed impressions.

Create relationships with critical stakeholders within NASCAR, including social media, competition and marketing, and beyond the sanctioning body with tracks and teams.

Managed content team of full-time and freelance talent to create content. Coordinated and executed content strategy within departments, including competition, social, video productions and communications teams. Managed, maintained and distributed weekly editorial calendar. Excelled at coaching content team with diverse management needs, from 50-something industry veterans to 20-something rookies. Closely worked across departments aiding in site QA, product testing, development, video creation and publishing, and ensuring sponsored content is creative, unique and delivers guaranteed impressions. Created relationships with critical stakeholders within NASCAR, including social media, competition and marketing, and beyond the sanctioning body with tracks and teams.

Managed content team of full-time and freelance talent to create content that meets and exceeds KPIs; is compelling, current, informative and entertaining to NASCAR fans; and holds up to stringent scrutiny and high expectations from a wide spectrum of stakeholders.

Managed transition of mobile push notifications strategy and execution from marketing team to content team. In Year 1, drove increase of more than 200% on chief KPI; up 25% on more aggressive KPI for 2017.

Developed and executed strategy that ranked NASCAR.com as the leader of all league sites in consumption in 2016.

Promoted to position when content team divided into “competition” and “digital” groups.

Led digital content team of 5 to conceptualize and elevate off-track, lifestyle content.

Managed new blog-based ideas, including weekly Twitter-based “best of,” elevated use of video and GIFs to hit younger fanbase, developed edgy “voice” of blogs while maintaining the integrity of sanctioning body and stakeholders.

Successfully planned, managed and launched “One Night in Richmond” project, a multi-story look at the tentacles of one NASCAR race — the team’s first project-based content.

Helped launch the new NASCAR.com as sanctioning body bought back its digital rights. Collaborated on back-end site architecture. Formulated content stylebook and best practices. Position included all components of content: ideation to writing, programming and publishing.